4 Latest Developments In The Digital Space In May 2022
Social media has become such a potent marketing tool that it has compelled all businesses and brands to hop onto the bandwagon and build an eye-catching social media presence regardless of their size or nature of work. It is not wrong to assume that while social media poses as a source of entertainment for some, it also poses as a source of news for others, a distraction for some and even a job for many! It is safe to say that social media has become an integral part of many people’s lives and daily routines.
While social media is all that and more, it also never ceases to amaze us with its evolution and introduction of the fresh trends that seem to keep everyone on their toes, especially the marketers. With so many applications and platforms being introduced so often, it has become quite tricky to maintain our pace with these new updates and developments on each platform. Additionally, the importance that consumers give to social media has driven all the brands and marketers to flock to numerous platforms with the gleaming hope of being able to connect with their target audiences.
However, given the current scenario, there is an overload of content on these platforms and the competition is higher than ever. So it can get a bit challenging for brands to stand out unless they have a well sought out marketing strategy. However, what will help is keeping all the latest updates and tools on social media and its trends to help fuel your strategy and stand out amidst the crowd. So here we are, summing up the latest developments and news that were the highlights of May 2022 that every digital marketing company in India must be aware of -
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The latest update of WhatsApp that broke the internet - WhatsApp, very recently, rolled out a feature of emoji reactions on messages. This feature was quite exciting and interesting for users as memes started blasting on social media on the same almost immediately after the feature came into play. Additionally, they also increased the number of participants on group conference calls to up to 32 people! WhatsApp has also increased the maximum size limit of any file that has to be shared through the app up to 2 GB.
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The latest buzz on Twitter - Twitter has been in the news for quite a while. From being bought by Elon Musk in April’22 to having an edit button which will enable users to view and have the entire edit history, Twitter has created quite a buzz in the news lately.
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How Instagram is prioritizing content and brands - Of late, Instagram has been focusing a lot on the business side. They have made it a point to rank and prioritize original content in users' handles, encouraging creators to create and churn out more content. They are also creating product tags available to all and have introduced tag categories that appear alongside a user’s name in post tags.
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Cross branding on LinkedIn - Now, you can add links to your LinkedIn profile and encourage people to connect with you across different platforms. You can also add your portfolio links or blog links to your LinkedIn account! LinkedIn has also launched a four-week interactive series of conversations with users across the world which will help you hone your skills.
HThese are some of the most exciting and interesting updates on the digital front of late. Which one were you aware of even before you read about it on our blog?
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